THIS IS ME
Never doubt that a small group of thoughtful, committed citizens can change the world.
Indeed, it’s the only thing that ever has – Margaret Mead
THE INGREDIENTS
As well as being an MC, speaker, facilitator and coach, I’m also the CEO and creator of Culture Incorporated by CCI, which I founded to help people and businesses that do good in the world do even better.
Before that? Well, I’m a former corporate executive who has lived in the real world, and frankly, didn’t enjoy all of it. I spent over two decades in corporate leadership roles, experiencing the highs and the very real lows of workplace culture firsthand. I’ve worked in organisations that drained the life out of me – where Sunday night dread was a regular feature. And I’ve also worked in places that lit me up – where just walking through the door made me want to give my best. That contrast shaped everything I do now.
With over 25 years’ experience across the British Government, global brands like Avis and Cendant (owners of Century 21, Wyndham, and Travelport), and clients including NatWest, Lloyds TSB, RBS, ANZ, CBA, and Visa Consulting, I’ve led high-performing teams, built new divisions, mentored senior leaders, and delivered tangible results across sectors.
These days, I work with leaders and teams to build cultures people genuinely want to be part of – cultures where creativity, accountability and wellbeing fuel performance, not burn people out. And I work with people to help them thrive in those cultures.
Whether I’m on stage delivering a keynote, facilitating an executive retreat, coaching behind closed doors, or running a #CULTUREBites™ immersion, my goal is always the same: To shift thinking. Spark action. And make work feel a whole lot more human.
Because life’s too short to spend your week counting down to Friday. And even great workplaces can be better, with small, intentional 2mm Shifts™ in the right direction.

what i believe
I believe mindset matters more than skill, and that happiness drives success, not the other way around.
I believe human performance, not just knowledge, is what moves the needle.
I believe life’s too short not to play full out.
I’m passionate about partnering with purpose-driven organisations – businesses that put people before profit – and helping individuals live on-purpose (aligned with their values) and on purpose (with clarity and intention).
I believe that when we get out of our own way, we’re capable of more than we think. My mission is to awaken possibility in others – because when that happens, eyes shine, and results follow.
YOUR VIBE
ATTRACTS YOUR TRIBE
I work best with leaders and teams who are bold, curious and values-led – those who believe business can be a force for good and take action to make the world better.
If that’s you, we’re already aligned.
Go courageously
Courage comes first – confidence follows.
Growth lives just beyond the comfort zone, in the space where things feel a little uncomfortable and a lot exciting.
If it doesn’t stretch me, it’s probably not worth doing.
Create passionately
I love what I do – and it shows in everything I do.
Passion is the secret sauce you can’t fake, bottle, or brand.
If I’m showing up, I’m all in. Because life’s too short to do work you don’t believe in.
Lead playfully
I take my work seriously and myself lightly.
I lead with curiosity, warmth, and a hefty dose of fun.
Playfulness opens doors. It creates space for authenticity, vulnerability, and genuine connection – and helps others bring their whole selves to the table as well.
It’s not how much we give but how much love we put into giving.
Off-stage, you will also find me walking on fire; jumping off bridges, 55ft high poles, cliffs and out of planes; sleeping rough; and wearing gardening gloves, all in a good cause.
There is no exercise better for the heart than reaching down and lifting people up
JOHN HOLMES
MENTORING FOR AT-RISK YOUNG PEOPLE
END MODERN SLAVERY & HUMAN TRAFFICKING
SOCIAL SUPPORT FOR THE DISADVANTAGED
SUPPORT HOMELESS & END HOMELESSNESS
Let's Start Something new
Say Hello!
Take the first step.
Nothing shifts without action, but one small move can change the whole game.